Are you drinking bird sh*t? Birds. Just some of the 695 billion-ish that make up Aotearoa New Zealand’s (un)official population.

Nature is at the heart of New Zealand’s economy and identity, and yet despite 4,000 species being at risk of extinction, the latest research by DOC revealed 89% of New Zealanders believe nature is in “good shape”. This is the challenge the campaign needed to address.

Always Be Naturing reframes traditional approaches to engaging people with nature, encouraging active participation in new and different ways. The goal of this campaign is to create momentum around action for nature, drive more effort and investment and do it in a way that locks in lasting change.