Each Pride Month, Colenso BBDO purchases a page in the local Pride programme as a way to show support for the community and festival itself. But while many brands fill the pages with rainbow flags and unicorns, Colenso likes to choose a different approach.
Rather than filling the page with symbolisms, Colenso chose to use the space to acknowledge that support requires more than optics. Colenso pust up its hands and owned the fact that they could be better.
AGENCY
Colenso BBDO
ROLE
Art Director