Have you ever Googled “racing meaning”? You’d be surprised to know that the first Oxford Languages definition still revolves around horse racing. But racing has evolved and it’s time its meaning caught up.

So, we built a petition challenging Oxford to update the official definition of the term "racing" in the digital version of Oxford Languages, visibly and prominently integrating motor racing as the contemporary reflection of this word.

BRAND

CUPRA

AGENCY

C14torce

ROLE

Conceptual Art Director


PRODUCTION

Polarity

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